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Store tweaks sales, F&I strategy for Gen Y - ClickCrosby.com - Crosby TX Community News, Online Resource, Information Website

Store tweaks sales, F&I strategy for Gen Y

Dealership managers Chris Gottselig, left, and Austin Salinas knew Friendly Ford of Crosby had to make dramatic changes to hold its own in the ultracompetitive Houston market. Friendly Ford of Crosby’s new Gen Y-friendly sales and F&I processes have resulted in happier customers and higher new-car sales and F&I profits.

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